Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
First book by Seth Godin I read. Pretty good, although the principle is very simple so it got rather redundant at the end. The ideas are pretty much commonplace - subscription based services.

Unleashing the Ideavirus
Some really fantastic ideas about how to promote your business, not through interruption marketing, but through viral "idea" marketing that will spread organically. While it provides suggestions on how to spread your own ideavirus, ultimately, chance is involved, and you can only do your best to help it grow with no guarantees of success. While I was reading, the first thing that came to mind was how Apple was already doing many of the things mentioned in the books to promote their ideaviruses, and most all of their products are hugely successful today. Apple seems to know this book front and back - all of their products are essentially ideaviruses already. Microsoft's products on the other hand, not so much.

Apple: Simple Product Naming (for example, iPhoto); Microsoft: Not So Much (for example, Windows Live Photo Gallery). Apple: Holds iOrgies (MacWorld, etc.) to advertise to the loudest sneezers; Microsoft: Launches massive interruption ad campaign that doesn't do a whole lot.

Small is the New Big: and 183 Other Riffs, Rants and Remarkable Business Ideas
Another book I read a bit too quickly. Basically it's 183 ideas that popped into his head, and it's pretty ineffective to read more than five at a time, because unlike the other books, all the ideas have little relation, so you basically need to take the time to think about each one separately. Some of the ideas are just examples, which makes it harder to read since it was sometimes difficult to determine how exactly he was looking at the situation.

Thought I had more to say (and more insightful things to say), but I don't. Now reading, All Marketers Are Liars, which explains how people cough up big bucks for "the finest natural artesian water made from the finest rain water percolated through volcanic soil extracted from the islands of Fiji".

School is over, the holidays are here, and I'm too tired to write anything substantial. Exhausted still.

An interesting read on Google's market domination strategy.

Windows Live Wave 3 = Incredible. Wow... just wow as in awesome.

A few alignment problems with Firefox 3, but it's not a big deal. If you go look at the comments on Windows Live Spacecraft, some people are just completely going crazy because their home pages are different

Otherwise, finals week is next week! Lots of studying to do.